ANIMAL ADVENTURES CAMPAIGN
Working for Brand Loyalty I developed several Concepts into a visual translation. This campaign is made for Sainsburys. The concept is a book about all the animals on this planet. From the sea we move onto the land and into the jungle and to your own backyard. For the campaign image I created letters made out of animal skin. The target audience is kids between 6-12 years old and their parents. The brand image of Sainsbury – sophisticated / high end consumer market needed to be considered as well. The book has an educational as well as an entertaining purpose. The kids receive free stickers that they can collect in the book.
- Concept & execution of design for the visual campaign (not the product).
- Develop Powerpoint presentation for sales team.
- Client: Sainbury
- Agency: Brandloyalty