Hema Furlies Campaign

While working for Brandloyalty we presented a campaign for the introduction of the kids loyalty program with our product ‘Furlies’. My task was to come up with a fun campaign image and visual elements to launch this campaign and make it ‘HEMA’ from top to tail. For my design approach I researched the Visual Identity of Hema. The campaign would be launched in spring and should be attractive to kids, light & fun.