MINDFUL YOGA KIDS IDENTITY
The mindfulness and yoga hype continues. This Amsterdam based company picked their name very smart. The company put their focus on kids between the age of 2,5 and 12 years. I developed a visual identity that would fit that rage of age and would also be appealing to their actual target audience, the parents. The colors used for the identity are a variation on the basic blue, red and yellow to create a more mature feeling. The logo is playfully uneven.
My role: Concept & Execution of Design and illustrations for logo, social media- & print purposes.