The design of the movie poster for The wolf, the fox & the leopard, directed by David Verbeek and produced by Lemming Film involved the photography of one single mask in multiple angles to create the perspectives needed for the stock photo people that are part of the background of this poster. The producer came for me for help because there was no high res set photography available to create the poster design. Therefor I came up with several concepts with creative solutions that avoided the need of high res photography. I made use of some AI help to create non existing characters.

Concept of the poster: Random people are wearing a wolf mask. Everyone wants to obtain part of this wolf woman. By wearing her identity she loses part of her own bit by bit. This poster gives a claustrophobic vibe that is very much intented. Like the people are closing in on her. Taking away her freedom. The random characters in the background portray society in a way. It doesn’t matter who they are to obtain ownership over her.