This movie is about an infectious cheerleading team of 50-somethings called “Nice Ladies” whom’s. A sudden new reality presented tests their loyalty, friendship and character. Divided by choices and distance they trie to maintain their seemingly unbreakable and unique bond.

In the design I have tried to create a feeling of cheerfulness versus ‘letting go’ or ‘losing’. The viewer is triggerd by the subtle contrasting image of a sad person in one of the ‘breaking’ ribbons. It evokes questions and makes the viewer stay and watch the poster longer. The colors yellow & blue subtly referring to their country colors and the red as a bright contrast derived from the uniforms the ladies wear.